Experience. Commitment.
Proven Results.

I’m Bruce Jaffe, Ph.D and I’m running for Supervisor to represent the 2nd District of Santa Cruz County.

Working together for a better future for the people of Santa Cruz County

We are at a pivotal moment in Santa Cruz County history. A new Board of Supervisors must address the challenges of affordable housing, homelessness, transportation, climate change, and disaster preparedness and response. I will represent the interests of the 2nd District to create a stronger future and turn challenges into opportunities. Leadership matters.

I’m ready to create a brighter, more inclusive future for all.

Community Support

Endorsements

Gary Griggs Distinguished Professor of Earth and Planetary Sciences at UC Santa Cruz

Ken Kimes Organic Farmer (past Santa Cruz County Farmer of the Year)

314 Action Fund Electing scientists who will use evidence and facts to fight climate change

Mary Selby

Bill Kelsey

Claire Biancalana

Janet Yantis Lecturer, CSUMB

Carla Christensen Environmental Scientist, Soquel Creek Water Board

Rachel Lather Engineer, Soquel Creek Water Board

Tom LaHue Small Business Owner, Veterinarian, Soquel Creek Water Board

Paul Thorn Musician

Ricardo de la Cruz Westwinds Memory Care

John Kennedy Board Member, Regional Water Agency

Ilga Celmins Retired Pro Volleyball Player, Chemical engineer/software developer

Jill Dean Commercial Security Consultant

Eileen Paris Psychotherapist

Laurel Nakanishi Speech Pathologist

Paul Elerick Founder Aptos Neighbors, former Santa Cruz County Democrat of the Year

John Marquez Businessman/Local Surfer

Joy Marquez Neuropsychologist

Joe Edwards Transportation Expert

David Wilcox Small Business Owner

Elaine McCarthy Small Business Owner

Steve McCarthy former Lab Director at Dominican Hospital

Doug Bird Attorney

Keith Redfield Retired

Sue Bird Aptos Homeowner

Tony Barnett Sourcing Manager

SeanPaul La Selle Geologist

Steve Wilkins Businessman, Homeowner, Aptos

Jessica Wilkins Nurse Watsonville Hospital, L&D

Mark Hull Retired Educator

Marie Mosley Retired Teacher

Michelle Harlan Teacher

Jacob Rodriguez Retired Code Officer

Dean Mitchell

*Titles provided for identification purposes only

Priorities for a better Santa Cruz County for all

  • Accessible housing is fundamental to ensuring everyone's right to a dignified life. The soaring housing expenses are reshaping our community's demographics and exacerbating homelessness, demanding urgent action and inclusive policies for affordable housing solutions.

  • I am dedicated to creating an equitable landscape for all residents by championing policies that bridge economic disparities, fostering inclusive community development and prioritizing equal access to essential services. I support allocating the resources and opportunities needed for all to reach an equal outcome.

  • Everyone deserves equal economic, political and social rights and opportunities. I plan to develop and support programs that uplift marginalized voices. Together, we can build a county where every resident feels safe, empowered and has equal access to opportunities, regardless of their background or circumstances.

  • I have worked with world experts for 20 years on the effects of climate change and sea level rise. Santa Cruz County is forecast to experience more frequent and more severe periods of drought, wildfires, extreme heat, flooding, and storms, worsening air quality, and more frequent landslides. In addition, sea level rise will increase coastal erosion and threaten coastal aquifers. I support directing resources to mitigate climate change effects and the creation of the most up-to-date plan for adapting to climate change.

  • Creating a comprehensive short- and long-term disaster resiliency plan is essential. Drawing upon my firsthand experience witnessing the aftermath of various disasters like tsunamis, storms, floods, earthquakes, and fires, I am well-equipped to assess and enhance the County's capacity to mitigate, respond to, and recover from such disasters effectively.

  • I am committed to implementing comprehensive transportation improvements, including investing in sustainable infrastructure, promoting eco-friendly modes of transit such as rail, and fostering collaborations with local communities to address specific mobility needs. We need to develop a more resilient and environmentally conscious transportation system that reduces traffic and pollution and meets the needs of all our residents.

  • I will work with the community and listen to different perspectives, while analyzing current information and best practices regarding public safety and health. My goal is to build a safer, healthier county that addresses the diverse needs of our residents and fosters a sense of well-being for everyone.

  • "Community service at heart of Jaffe's campaign"

    Santa Cruz Sentinel, January 9th, 2024

Community Stewardship

I believe in the Malay proverb, “Prepare the umbrella before it rains.”

Scientific Wisdom

With a masters in Oceanography and a Ph.D in Earth Sciences from UCSC, I have worked as a professional Oceanographer and Geologist for 41 years.

I have studied and responded to disasters throughout the globe (tsunamis, hurricanes, storms, floods) and witnessed first hand what is required to help those affected.

It all starts with proper planning.

Public Service

Currently I am the President of the Soquel Creek Water District Board. I’ve been elected to six terms on the board, serving the community over 20 years of continuous guidance.

I’ve ensured a sustainable water supply for our future by developing a water purification and seawater intrusion prevention project. The purification plant is scheduled to produce water in the fall of 2024.

Decreased cost to customers with State and Federal Grants and low interest, long-term loans.

Created the Santa Cruz Mid-County Groundwater Agency (MGA) to protect our water sources and served as its first chair.

Community

I have lived in the 2nd District for 40 years and am active in the community.

As a founding member of the Nisene-to-Sea Open Space Alliance, we stopped an inappropriate development of 20 houses proposed for land behind Cabrillo College and worked with County staff to create a trail preserving public access on the land.

I am happily married and have raised 2 children, now in college, in the mid-County.

I am dedicated to improving the lives of 2nd District residents by representing them in decisions made by the Board of Supervisors. Our community is diverse and needs a supervisor that will engage all stakeholders. Among my personal qualities that prepare me for being an effective Supervisor are good listening skills, open mindedness, patience, and experience in leadership.

I’m a leader who listens, acts, and delivers.